We are now interested in franchising our concept nation-wide. The franchise model is very simple and is as follows:
1.
The franchise has to pay a one time franchise fee. In return, the franchisor will provide technical know-how and assistance to the franchisee during the duration of the agreement.
2.
The franchisee has to find a suitable location on the ground floor of a market or shopping mall/ food court that has high footfalls. The area could be a minimum of 200 sq. feet and could go up to 1,500 sq. feet as there are various options available for eg. only a takeaway place or otherwise a larger parlour cum café concept.
3.
The display cabinet has to be imported from Italy. The size can vary from 6 flavours to 48 flavours depending on the size of the outlet and the scale of operation. The price of the cabinet varies accordingly. This can be imported directly by the franchisee.
4.
The interiors of the outlet have to be done by the franchisee which includes flooring, pop, paint, lighting, generator back up, stabilizers, lighting and electricals, air conditioning etc. The design has to be in sync with the franchisor’s model.
5.
The gelato is supplied by the franchisor to the franchisee at a cost that is the MRP less a certain percentage which works as a healthy and profitable margin for the franchisee.
6.
The gelato will be transported to the franchisee’s outlet by the franchisor.
7.
The franchisee will place orders 24 hours in advance and the shelf life of the product is 5 days.
